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Exporting Vintage Vespas Around the World

Writer: Steve MuellerSteve Mueller

From a Hobby to a Global Business


When I first started restoring vintage Vespas, it was just for fun. I’d pick up these old, neglected scooters for cheap, fix them up, and ride them around the city. But what began as a hobby quickly turned into something much bigger. "Next thing you know, I had this great business, and I was exporting ten bikes a month all over the world." I never thought I’d become an international exporter of Vespas, but as it turns out, there’s a universal appeal to these classic machines that transcends borders.


Restored vintage Vespas crossing a lit bridge at night, representing the global appeal and timeless charm of these classic scooters.

The Universal Allure of Vintage Vespas


There’s something magical about a vintage Vespa. It’s not just a mode of transportation; it’s a time machine. Every scratch, every dent, every worn seat tells a story. People around the world recognized that. They weren’t just buying a scooter; they were buying a piece of history, a slice of Vietnam’s streets, and a reminder of simpler, more romantic times. I remember shipping a Vespa to a guy in Australia who wrote back, saying he could almost feel the Vietnamese sun on his face when he rode it. That’s when I knew this wasn’t just a business—it was a way to share the spirit of Vietnam.


Building a Global Vespa Community


Through these exports, I’ve been able to connect with Vespa enthusiasts from all over. It’s amazing how these machines have brought people together. We share tips on restoration, trade stories of adventures, and even organize meet-ups where Vespa lovers can ride together and talk about their shared passion. My hope is that every time someone hops on a vintage Vespa that we restored, they feel a little closer to Vietnam. They’re not just riding a scooter; they’re carrying a piece of our culture with them, wherever they go.

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