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Turning Passion into a Thriving Vintage Vespa Export Business

Writer: Steve MuellerSteve Mueller

When I first arrived in Vietnam, I never imagined how my love for vintage Vespas would evolve into something much bigger. What started as a personal passion for these iconic scooters quickly turned into an incredible journey of restoration, entrepreneurship, and global connections.


 A group of excited riders, including families and children, posing with vintage Vespas during a tour in Vietnam.

Finding the First Vintage Vespa

It all began in the bustling markets of Vietnam. I would wander through the streets, marveling at the hidden gems tucked away in corners, and stumbled upon old, neglected Vespas. These machines had stories to tell, and I saw their potential. "Next thing you know, I had this great business, and I was exporting ten bikes a month all over the world." That realization marked the turning point when my passion became something larger than life.


Restoring Vintage Vespas with Care

Restoring these vintage Vespas became an art form. Each scooter brought unique challenges, whether it was sourcing authentic parts or reviving their original charm. I partnered with skilled local mechanics, ensuring every bike was restored with precision and respect for its history. The process was meticulous, but seeing the finished product—shiny, stylish, and ready for the road—was always worth it.


Building a Global Market

As the demand for vintage Vespas grew, I realized there was a global community that shared my love for these scooters. From collectors to enthusiasts, people from all corners of the world wanted to own a piece of this history. That’s when the export side of the business really took off. We started shipping Vespas to Europe, the United States, and beyond, connecting cultures through these timeless vehicles.


Why Vintage Vespas Are Special

There’s something uniquely captivating about a vintage Vespa. It’s not just a mode of transportation—it’s a symbol of freedom, nostalgia, and style. Riding one feels like stepping back in time, embracing a simpler, more romantic era. That’s the magic I wanted to share with the world, and seeing these bikes find new homes and create new memories has been incredibly fulfilling.


Looking Ahead

Today, the business continues to thrive, and I’m proud to have turned a passion into a global venture. Each Vespa that leaves our workshop carries a piece of Vietnam and its vibrant culture. Whether it’s cruising through the streets of Paris or gliding along the California coast, these scooters bring joy and a sense of adventure wherever they go.


If there’s one thing I’ve learned from this journey, it’s that following your passion can lead to the most unexpected and rewarding paths. From a small market in Vietnam to a thriving export business, vintage Vespas have truly changed my life—and I’m excited to keep sharing that joy with others.

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